XBOX

Xbox is a pioneering force in the gaming industry. Xbox pushes the boundaries of innovation, offering a diverse range of gaming consoles, services, and experiences.

Project: Xbox Wireless Controller - Sunkissed Vibes OPI Digital Marketing Campaign

Role: Creative Production, Digital Strategy, Project Management

Description:

I managed the end-to-end creative production process, collaborating with a diverse team of creative agency partners, product managers, legal experts, and branding specialists. This global digital marketing toolkit comprises a product detail web layout and display ads for global retail partners like Amazon, Best Buy, Target, and Walmart. In addition to overseeing the creative production, I crafted the product detail page and demand generation copy, developing content for global go-to-market strategy. My role extended to offering creative feedback and providing clear direction throughout asset creation, ensuring alignment with strategic objectives and brand guidelines. I conceptualized a new template for the product detail web layout, creating a best-in-class design to optimize the digital customer journey. I ensured flawless delivery for worldwide syndication, guaranteeing a consistent and impactful presence across global retail channels.

Project: Xbox Series X|S Platform Digital Marketing Campaign

Role: Creative Production, Digital Strategy, Project Management

Description:

I managed the end-to-end creative production process, collaborating with a diverse team of creative agency partners, product managers, legal experts, and branding specialists. This global digital marketing toolkit encompasses a landing page, CRM, and dynamic display ads tailored to retail partners like Amazon, Best Buy, Target, and Walmart. Beyond managing creative production, I developed a full-funnel strategy for awareness, conversion, and post-purchase engagement, developing the landing page, CRM initiatives, and demand generation content. My responsibilities extended to offering creative feedback throughout asset creation, ensuring alignment with strategic objectives and brand standards, and guaranteeing an impactful presence across diverse global retail channels.