BASS PRO SHOPS

Bass Pro Shops is the leading retailer of outdoor gear and apparel and has 200 retail and marine center locations across North America. Top of the Rock is an attraction featured at Big Cedar Lodge, America’s premier wilderness resort. Inspired by Bass Pro Shops founder, Johnny Morris, it features golf, dining, entertainment and more.

Project: Bass Pro CLUB Membership Credit Cards

Role: Creative Conception, Graphic Designer

Description:

In this project, I spearheaded the creative vision and design execution for the Bass Pro Shops CLUB membership credit cards. Tasked with capturing the essence of the great outdoors, I designed each card with the spirit of wildlife conservation, aligning seamlessly with Bass Pro Shops' ethos. In addition, I conceived a water-themed design inspired by Bass Pro's flagship Tracker Boats, renowned as the top-selling fishing boat brand in America.

Project: Top of the Rock Brochure Design

Role: Creative Conception, Graphic Designer

Description:

In this project, I crafted a brochure showcasing the offerings of Johnny Morris' Top of the Rock. As a renowned destination, Top of the Rock encompasses an array of experiences, from world-class golfing to exceptional dining and entertainment options, all nestled amidst breathtaking natural beauty. I curated the content and design elements to reflect the essence of this extraordinary destination. Through vibrant imagery and design, the brochure serves as a captivating invitation for visitors to immerse themselves in the unrivaled beauty of Top of the Rock.