ANDY’S FROZEN CUSTARD

Andy’s Frozen Custard is the largest dessert-only franchise in the world, with locations all across the United States. Their product is made fresh hourly with only the freshest ingredients.

Project: Seasonal Treat Digital Marketing Campaigns

Role: Creative Production, Digital Strategy, Art Direction

Description:

I spearheaded the direction and design of a series of videos highlighting seasonal treats from Andy’s Frozen Custard. Collaborating closely with our video production company, I led the creative process from storyboard conceptualization to final production. My responsibilities included directing set production and styling the food to ensure visual excellence. The culmination of our efforts was showcased across various social media platforms and on the company website.

Video credit: Joe Batty, Blend Studio

Project: “Memories” Digital Marketing Campaign

Role: Creative Production, Digital Strategy, Art Direction

Description:

The memories made and shared on the patio of each Andy’s Frozen Custard location make Andy's customers return time and time again. I spearheaded the creative concept for this campaign, believing that weaving our brand story into our marketing narrative could foster stronger connections with our audience. Collaborating closely with our video production company, I led the creative process from storyboard conceptualization to final production. To create social media images, I collaborated with a photographer to direct photoshoots, designing the look and feel of each image and capturing special moments of our customers sharing an Andy’s Frozen Custard treat.

Video credit: Joe Batty, Blend Studio
Photo credit: Portrait Novella

Project: Stolen Brownie and Mizzou Tiger Streak Bus Wrap Design

Role: Creative Production, Graphic Designer

Description:

I was the graphic designer for these bus wrap designs featuring the Stolen Brownie Sundae treat and the Mizzou Tiger Streak treat. I collaborated closely with the bus wrap company, overseeing every detail of the design process from inception to completion. The Stolen Brownie Sundae bus design was used in the greater Chicago area, and the Mizzou Tiger Streak bus wrap was used in Columbia, MO, around the University of Missouri campus.