BARNABAS FOUNDATION, INC.
Barnabas Foundation Inc., is a non-profit charitable organization dedicated to providing life-changing experiences to individuals with special needs and chronic illnesses. Over the past 30 years, they have served more than 90,000 people through their two organizations.
Kylie Wright Design Role: Graphic Design, Creative Direction, Copywriting
Project: “Camper Arrival” Marketing Campaign
Role: Creative Production, Marketing Director
Description:
I wrote and directed the following video highlighting one of the most heartwarming moments at Camp Barnabas: Camper Arrival. Each camper is warmly greeted and celebrated as they arrive for their summer adventure at this remarkable camp, dedicated to serving adults and children with disabilities. This video was utilized across various social media platforms and the organization's website. Its impactful portrayal of the Camp Barnabas experience played a pivotal role in recruiting thousands of dedicated volunteers and campers for the summer season. Additionally, the video served as a powerful tool for donor engagement, offering a glimpse into the profound impact of their support on the lives of those served by the organization.
Video credit: Joe Batty, Blend Studio
Project: Barnabas Prep Marketing Campaign
Role: Creative Production, Marketing Director
Description:
I wrote and directed the following video about the Barnabas Prep program, a college program for adults with disabilities, through the Barnabas Foundation, Inc. www.barnabasprep.org. Barnabas Prep is designed to equip young adults with disabilities to achieve high levels of independence, promoting self-confidence and societal significance. This impactful video was a cornerstone of our digital outreach strategy across social media platforms and the organization's website. The video played a pivotal role in recruiting students and staff by offering a glimpse into the life-changing opportunities afforded by Barnabas Prep. The video also served as a compelling tool for donor engagement, showing their generosity's profound impact on the lives the organization touches.
Video credit: Joe Batty, Blend Studio
Project: “Because of You” Campaign
Role: Creative Production, Marketing Strategy, Graphic Design
Description:
I spearheaded the development of this campaign showcasing the profound impact of a week at summer camp on Camp Barnabas campers. This marketing collateral served as a powerful tool for both recruiting volunteers and eliciting donations. In this design, I employed a striking visual metaphor: volunteers depicted in grayscale, while campers radiate vibrant color. This artistic choice vividly illustrates the transformative influence volunteers wield in the lives of campers, symbolizing the infusion of joy, love, and acceptance they bring. Throughout their week-long journey at Camp Barnabas, campers are immersed in an environment brimming with love, joy, and the exhilarating embrace of inclusion and acceptance. By capturing these moments of genuine connection and shared experiences, the campaign effectively conveys the life-giving essence of volunteering and its profound impact on campers and volunteers alike.
Project: “Discovery Weekend” Campaign
Role: Creative Production, Marketing Strategy, Graphic Design
Description:
This narrative centers around Mason, a first-time Camp Barnabas camper. Shared by Mason's mother via email, this touching account serves as reassurance for parents considering Camp Barnabas for their own children. Designed to resonate deeply with prospective families, Mason's story was strategically showcased at recruiting events for "Discovery Weekend," an event dedicated to educating parents about Camp Barnabas.
